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THE BUSINESS END OF YOUR MARKETING PLAN |
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RETAIL RADIO MAKES SURE THAT THE LAST METRE OF YOUR MARKETING PLAN IS DELIVERED WHERE IT COUNTS MOST … IN STORE!
The flexibility and immediacy of Retail Radio are important factors in the power of this Point of Purchase medium. It can be utilised in any number in any number of ways to connect with shoppers, including …
- Launching new products
- Product Branding
- Targeting specific customer demographics
- Enhancing a retailer’s good corporate image
- Delivering store security and safety messages
- Advertising special offers and point of purchase activity
- Highlighting product promotions and competitions
- Targeting shoppers at specific times
- Delivering national media campaigns in-store
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Making Decisions
Research shows that 80% of final purchase decisions are made when the shopper is in store … reaching the shopper when they are making a purchasing decision AND when they are literally within arms length of that potential purchase is what Retail Radio does BEST.
Want to hear how Retail Radio REALLY delivers?
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