Retail Radio is exactly that…

LIVE radio broadcasting into a store every trading hour. Shoppers AND staff are able to enjoy all of the attributes of the retail chain’s very own radio station. Programming that is specifically targeted to your customer’s demographics AND your retail requirements.

Because we confer with the REAL expert in regard to what is required to connect with your shoppers … YOU, the retailer.

Only following extensive research into your business will our programmers develop a Retail Radio programme that best suits your customers and the retail environment of your stores.
And it doesn’t end here!

We maintain real hands- on management regarding ALL aspects of your Retail Radio programme. This involves a close and on-going relationship with you and/or your company representatives.

Not at all...

Any time spent with you and your company is absolute quality time, ensuring that we quickly build up a high level of understanding on how your business operates, your expectations etc. Our experienced Retail Radio personnel can then continue to deliver the very best Retail Radio programming with the minimum of disruption to your time.

Make no mistake …

Retail Radio is all about increasing the retail sales of your store, not just for a short period but over the long term. Your business will receive a number of marketing advantages, including improving store ambience, providing a point of difference to your competitors and highlighting your brand to shoppers when they are the most receptive.
However, the final result is improving YOUR BOTTOM LINE through increased spending by shoppers. This is achieved in various ways, including an increase in impulse buys and add-on purchases.

Retail Radio takes care of the entire installation process...

We will even arrange for the installation of a retail sound system if required. Retail Radio involves installing a small satellite dish which is connected to a decoder box that is plugged into your store sound system. The experience our technicians have with installing hundreds of systems right across Australia means that you are guaranteed your install will be carried out quickly and with the minimum of fuss.

You’ve got it 100%!

Should you require assistance, the same technical service network that looks after over 580 stores nationwide for Retail Radio is at your call 24/7

Not that this occurs often as the delivery system that we have in place for Retail Radio has proven itself over 5 years to be not only robust but also, utterly reliable.

However, we understand how vital it is that ANY problem you may have is handled quickly and efficiently with the minimum of interruption … that’s our promise to you.

Obviously an important question and one we would answer right here … if we could.

The reason is that no two retail operations are alike and we need to first discuss your specific requirements before we then provide you with a comprehensive costing. It may be that we provide you with more than one option to consider. We take real pride in supplying solutions that are tailor made for your particular retail operation.

YOU do!

You are in complete control of what AND when messages are broadcast on Retail Radio. Most of our customers leave the message and information content of the programme up to us once an initial direction has been made from them. We have a lot of experience in clearly understanding what their particular requirements are when it comes to making Retail Radio work the best for their business.

We do …

it’s all part of the complete service Retail Radio provides to you. We employ experienced copywriters and producers plus state of the art digital recording facilities to provide the very best on-air programming. You can be assured that whatever messages and commercials are required; they will always deliver a powerful point of purchase message to your shoppers.

Absolutely … and we can not only show you how but also help you to do so!

Dependant on your particular circumstances you can achieve a cost neutral or even a revenue positive scenario. As part of our total service commitment we explore all aspects with you to ensure that your business obtains the maximum benefit in ALL areas when it comes to Retail Radio.

Yes, we do.

The expertise and facilities we have on hand making Retail Radio Australia’s leading LIVE retail radio provider, are also available to provide high quality pre recorded Retail Radio programmes. These programmes can be tailored exactly to your requirements and updated as often as you require.

Make no mistake… these Retail Radio programmes DO NOT provide your stores with glorified “elevator music”… far from it!
Many of the elements that make our Retail Radio programmes so successful are included in the pre recorded programmes.

There are a NUMBER of ways that Retail can generate significant long term retail sales increases for your business. Here’s just ONE example…

You spend considerable resources attracting shoppers to your store with promotional offers, loss-leaders, discounted lines etc. Once they are in store you can utilise Retail Radio extremely effectively to sell shoppers on other product lines that return a high GP, at a time when they are “primed to purchase”.