Consumer DecisionsEMOTION is becoming an increasingly important element in consumer purchase decisions … and MUSIC, the major programming element featured on retail radio, is a stimulus that is without peer in accessing a shopper’s mood and emotion in just a few seconds.What do shoppers actually hear on our networks? Listen to our Retail Radio samples to find out. |
Unplanned Purchases 7.4 % of supermarket shoppers* have made an unplanned purchase after hearing just one advertisement on Retail Radio… calculate what that figure means in terms of additional retail revenue for your business? And that is just ONE benefit Retail Radio brings to your stores.*Arbitron Report (USA) |
