Consumer DecisionsEMOTION is becoming an increasingly important element in consumer purchase decisions … and MUSIC, the major programming element featured on retail radio, is a stimulus that is without peer in accessing a shopper’s mood and emotion in just a few seconds.What do shoppers actually hear on our networks? Listen to our Retail Radio samples to find out. |
Purchasing Decisions Research conducted by a number of major brands show that between 75-80% of purchasing decisions are now being made in store. This percentage has steadily increased over the past decade and it is obvious that an attention grabbing point of purchase medium such as Retail Radio can play a vital role in influencing what brand a shopper will choose to purchase.
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