Consumer DecisionsEMOTION is becoming an increasingly important element in consumer purchase decisions … and MUSIC, the major programming element featured on retail radio, is a stimulus that is without peer in accessing a shopper’s mood and emotion in just a few seconds.What do shoppers actually hear on our networks? Listen to our Retail Radio samples to find out. |
Unplanned Purchases 7.4 % of supermarket shoppers* have made an unplanned purchase after hearing just one advertisement on Retail Radio… calculate what that figure means in terms of additional retail revenue for your business? And that is just ONE benefit Retail Radio brings to your stores.*Arbitron Report (USA) Directing Shoppers
When it comes to point of purchase, the ear leads the eye and Retail Radio is omnipotent when it comes to directing shopper’s attention to promotions and special offers available in store.
82% of shoppers* now obtain their information about special offers in-store. Retail Radio can be the key to connecting in a REAL way with these shoppers in your retail environment *The Newspaper Society (UK) research-2002 |
